Salespeople have a gift. They have the ability to help customers buy your product in a way that is appreciated and that adds to the revenue of the company. If the product or service you are selling is in the top segment of the market, special attention is needed. Salespeople do not always learn very well from their experiences. They often tend to look for reasons for failure outside their control. That is why salespeople need to be confronted on a regular basis with their objective performance in this highly demanding environment. Only then, they can enhance their unique competencies and become really great sales professionals.