Service is rapidly transforming in the salesforce of the future. I specialize in working in high demanding customer relationships. Top-class products, with a premium price point, attract high demanding customers. Meeting up to expectations and trying to even exceed them, is what excellent service is all about. But next to that, service plays a crucial role in the sales process. In service, the next sale is initiated. So active selling, picking up buying signals, and acting upon them is the challenge for service. This way they can become true brand ambassadors.